>First, what kind of user experience is it to "click" on an ad on your mobile device? I go out of my way not to read actual webpages on the 4" screen, and thus

>First, what kind of user experience is it to "click" on an ad on your mobile device? I go out of my way not to read actual webpages on the 4" screen, and thus I am certainly not going to try and conduct a learning exercise about your product nor am I going to suffer through typing my payment details to buy something. I fully agree with this - yet at the same time - there is a lot to be said about the model that PINGER users (http://pinger.com http://pinger.com) where they use ads as incentive to actually get something of value to you; free cell service. While I think this is a great twist on the the mobile ad market, at the same time I am afraid what it does to the audience over time. Kids (who are a great target market for pinger) over a decade of use of such a service will have much much lower expectation/higher tolerance for the invasive nature of ad based/supported services in their life. The potential of thought pollution in the future is very high. free diapers, so long as they display "amazon.com" on them at all times. Everyone/everything will look like the moving billboards that are currently nascar and lance armstrong.