Depends on what market they're trying to get into. For consumers they might be away to get it. But for industry, there is an expectation of inventory which is w

Depends on what market they're trying to get into. For consumers they might be away to get it. But for industry, there is an expectation of inventory which is why it's tough sometimes to have a hardware startup. Even then, it usually makes sense to make them in batches of 1000+ rather then made to order due to economy of scale.