I think of Segment kind of like a routing layer for behavioral tracking data. Rather than installing N trackers on your site, you just add Segment's and then in

I think of Segment kind of like a routing layer for behavioral tracking data. Rather than installing N trackers on your site, you just add Segment's and then in your configuration for Segment you tell them where to route the tracking events (to Google Analytics, Mixpanel, whatever). I think it goes beyond behavioral tracking data use cases as well.