4 ms·
In fact there is no duty to challenge. You can search the USPTO documents up and down and this is not considered during trademark disputes. It generally is a go
by csydas 8y ago
In fact there is no duty to challenge. You can search the USPTO documents up and down and this is not considered during trademark disputes. It generally is a good idea, but whether you as a trademark owner prevent dilution or not is not your responsibility.
So no, McDonalds does not have a duty to do so, only an option.
https://www.uspto.gov/about-trademarks https://www.uspto.gov/about-trademarks
- eridius 8y agoI'm pretty sure that's completely wrong. Everything I've heard about trademarks says you must protect them or you risk losing them. There's even a wikipedia page on "Generic trademark" about the problem of trademarked items becoming generic terms and thus at risk of losing legal protection in the US: https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/Generic_trademark