It's not about "giving mcdonalds a bad name", it's about protecting me from buying what I think is mcdonalds (for some reason), but actually being sold somethin

It's not about "giving mcdonalds a bad name", it's about protecting me from buying what I think is mcdonalds (for some reason), but actually being sold something else. As Pirate Party say: "Trademarks are okay as long as they protect consumers from fraud, etc, but never okay when they punish consumers." They're similar to rules protecting origin. If I buy Feta, it's guaranteed to come from Greece. This protects me. Nothing stops me from buying "greek style cheese", which comes from Italy, I have informed choice.