This article reminds me of the histories of companies that go on to change the world. Apple's first iPod was merely another MP3 player that didn't even have a

This article reminds me of the histories of companies that go on to change the world. Apple's first iPod was merely another MP3 player that didn't even have a radio (or other things that everyone knew was necessary) and most of the industry downplayed it's significance. Google was conceived in a market flush with competitors and didn't seem to really bring anything new to the table; anyone can build a search engine. Or, even more recently, the taxi industry completely ignoring technology for decades and getting blind-sided by the ride-sharing movement. Sure, Ford and Chevy and VW can build electric cars but historically they don't build very good ones. It's just like saying that Microsoft and Yahoo! don't need to worry about those other guys because they could spin up a new product and destroy the competition if they really wanted to.