Fair point and agree. It's not really comparing apples to apples. Netflix would want many binge viewers in order to retain their membership and get their friend

Fair point and agree. It's not really comparing apples to apples. Netflix would want many binge viewers in order to retain their membership and get their friends to sign up to watch the same shows they're watching, while gym members don't necessarily convince their friends to sign up to their gym the same way they would if it were Netflix since it's more personal than social. There's a sweet spot between consumption and retention, just like how gym's don't like that one guy who's there for 12 hours a day taking up resources but would prefer someone who barely goes once a week which is enough for the customer to keep paying for the monthly membership.