This is a textbook example of Whataboutism. No one is saying that TVs, etc. shouldn't be different, but asking for more flexibility of software on Apple's devic

This is a textbook example of Whataboutism. No one is saying that TVs, etc. shouldn't be different, but asking for more flexibility of software on Apple's devices is a reasonable follow-up to Tim Cook's stated desire for more data privacy. Your following statement is roughly equivalent to saying the following, which I don't endorse: "If you don't like Google's choice in focusing on their particular solution which involves intimate user-data integration for more intelligent assistance, the answer is to buy from a competitor." You can buy from a competitor to avoid data privacy issues as well. However, to some people that doesn't justify offering and marketing an option that compromises that value.