4 ms·
apple has masterful market segmentation. they want the inexpensive option to not really fill a specific niche, they want it to be a little uncomfortable, that
by jfoutz 8y ago
apple has masterful market segmentation.
they want the inexpensive option to not really fill a specific niche, they want it to be a little uncomfortable, that you're already making compromises so you'll pay a grand for the fancy one instead.
What i'm trying to say is, making a smaller option would be cheaper. That would cannibalize high end sales. From the seller's point of view, you want the best alternative to compromise all of your desires, so it's not that big of a deal to just upgrade. something inherently small violates that.
HNers can identify the tradeoffs. Apple probably understands the tradeoffs better though. Apple exploits them. (I say this as a loyal iphone owner.)
- slededit 8y agoThey’ve done this forever with their computers. Happy with the CPU but don’t want a horrible 5400rpm hard drive (Yes iMacs still ship with those)? Well you’re going to need to bump up to the higher CPU model.
- toufiqbarhamov 8y agoI would normally agree with you, but Apple’s recent issues with iPhone sales suggests to me that this might be changing. As adoption rates continue to ebb, maybe tapping as fully into your market becomes a better strategy than trying to dictate to the market.
- jswizzy 8y agoYep, Apple realizes that it and Android are platforms. If you buy into an ecosystem you are more likely to remain in that ecosystem when it comes time to upgrade your device.