> The decision says Mcdonalds submitted 3 affidavits, brochures, menus, packaging, and SALES FIGURES of Big Macs in Europe... and the EUIPO said they don't beli

> The decision says Mcdonalds submitted 3 affidavits, brochures, menus, packaging, and SALES FIGURES of Big Macs in Europe... and the EUIPO said they don't believe any of it. The articles I could immediately find in English were pretty bad at elaborating on this point (although others have posted links to better ones), but I found a decent one in Danish.[0] (Where they actually interview an expert!) It explains the EUIPO decision. Specifically that documentation released by the company themselves has limited value to the EUIPO, and a Wikipedia article unfortunately cannot be trusted (the company could just have edited/created it). Had McDonald's provided newspaper articles as evidence (of which there are plenty!), then the EUIPO would probably have settled the matter differently. But since their only non-McDonald's documentation was a Wikipedia article, it really sounds like they didn't bother. [0] https://www.avisen.dk/det-kan-vi-laere-af-big-mac-sagen_534367.aspx https://www.avisen.dk/det-kan-vi-laere-af-big-mac-sagen_5343...