> What we're missing today is the option to use normal products and services without any of this data sharing and telemetry going on when they aren't necessary

> What we're missing today is the option to use normal products and services without any of this data sharing and telemetry going on when they aren't necessary for the normal functioning of the product or service You hit the nail on the head here, as far as I'm concerned. I want to be able to use my real name, date of birth, gender; share my location or my medical information; input my financial details or my real phone number, all the while knowing that it's being used for exactly the purpose I keyed it in for to being with and not something else, on the side, via a third party, that I never asked for, paid for, or agreed to (because it was a buried in a 90,000 word legal document.) I believe we will start to see a big wave of indie app developers bringing forward very privacy friendly apps just like we're seeing a big push in the indie gaming market for short, story heavy games opposing the 100-person Battle Royale, no-story junk we have today.