The interesting thing about these sorts of goals is that there’s no accounting for saturation of customer engagement and diminshing returns. When your only goa

The interesting thing about these sorts of goals is that there’s no accounting for saturation of customer engagement and diminshing returns. When your only goal is to make a graph go up and to the right, what does a plateau mean? And then after the plateau? I’ve had a number of managers over the years, and some of them could only think in those terms, and refused to think in other ways. Decades later and those jobs are long gone, and whether there was any respect between us is long since irrelevant, but by now, those kinds of goals often come across as strong signal to me of a built in concept of disposability. Proof arrives with the fact that I’m no longer at those places. If the graph is only allowed to go up and to the right, your days there are assuredly numbered.