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He doesn't really explain here (IMHO) the nub of his "disruption": if people want an easier, cheaper product, why don't great firms just make it? A. Because th
by hyperpallium 8y ago
He doesn't really explain here (IMHO) the nub of his "disruption": if people want an easier, cheaper product, why don't great firms just make it?
A. Because their present customers, around which the entire business is optimized, don't want them (they want faster/better, not easier/cheaper). And finding and serving those other customers is a completely different ballgame. Really, a different business.
i.e. his point wasn't really about great new products, but why didn't existing businesses do them.
BTW It isn't very predictive; he predicted iphones wouldn't amount to much.
- ssivark 8y agoChristensen's Harvard colleague Rebecca Henderson has done some research how the organizational structure of big companies gets in the way and prevents them from re-organizing around innovations. Tim Harford has an interesting article on the subject: http://timharford.com/2018/10/why-big-companies-squander-brilliant-ideas/ http://timharford.com/2018/10/why-big-companies-squander-bri...
- jacques_chester 8y agoI feel these explanations are always post facto. "Oh they didn't react, it was so obvious, those silly dinosaurs!" Well a hundred World Changing Mega Hyper Super Switchy Disrupt-o-Trends come along every month. Nobody knows which of them will pan out. Asking a giant company with a stable, reliable way of turning money into more money to drop everything at every rustle in the leaves is not reasonable.