I think business plan may have not been the right words to use there. Feel free to replace it with "user acquisition strategy" or something like that. At the e

I think business plan may have not been the right words to use there. Feel free to replace it with "user acquisition strategy" or something like that. At the end of the day if you're making something that people want, you aught to be able to make money out of it, but it's not as simple as just making something good. Unless you're super lucky/awesome (read: Rapportive http://blog.rapportive.com/the-accidental-launch http://blog.rapportive.com/the-accidental-launch), you're probably going to have to use significant elbow grease to get users on board.