Fractal Audio does the same with their amazing Axe-FX guitar processor. All updates to firmware are supplied as MIDI file as a SYSEX data stream. I was amazed

Fractal Audio does the same with their amazing Axe-FX guitar processor. All updates to firmware are supplied as MIDI file as a SYSEX data stream. I was amazed to see that they updated internal firmware the same way they uploaded patches, and even WAV form maps for Impulse Responses. Definitely a genius way to maximise the protocol.