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I'd say "engagement is the new oil". As long as users keep scrolling, clicking & viewing the money keeps flowing :-/ Data without engagement is less valuable,
by bobbygoodlatte 8y ago
I'd say "engagement is the new oil". As long as users keep scrolling, clicking & viewing the money keeps flowing :-/
Data without engagement is less valuable, unless you want to monetize it in less-ethical ways. For the time being, big tech companies aren't stooping to the level of outright selling user data, despite what critics claim.
And just like the production & consumption of oil, capitalizing on maximum user engagement produces some severe negative externalities—particularly in politics.
- ssss11 8y agoPerhaps engagement is paramount to the Facebooks of this world but data gathering is valuable to a much larger set of companies and nation states. Think health and location data - very useful to many industries that can better target their products and services to you outside of just clicking and scrolling through websites/apps for advertising dollars. I also would not discount companies using data in unethical or even illegal ways. There isn’t enough regulation and oversight yet.
- username223 8y ago"For the time being." Just wait until they start missing quarterly earnings targets.