You're taking a much narrower view than what I was going for in my comment. I never mentioned companies selling data and I never mentioned ad revenue either. D

You're taking a much narrower view than what I was going for in my comment. I never mentioned companies selling data and I never mentioned ad revenue either. Data on its own is not that valuable, but it's a crucial commodity that when monetized generates value that I'd say are more valuable than oil. Companies are using data to optimize supply chains, reducing spending, generating value. Others are using data to recommend you products that you're more likely to buy, increasing profit, generating value. High quality data is the ultimate commodity, the insights derived from it can lead to much more value than oil, that's the main point of my comment.