FWIW, you're talking about selling a product. Your complaint is that Big Company makes a better product, so how do you compete on product sales? You should adju

FWIW, you're talking about selling a product. Your complaint is that Big Company makes a better product, so how do you compete on product sales? You should adjust your thinking - stop selling a product and start selling knowledge. In this particular case, it takes no special talent to make a product so there's no distinction between your's, Big Company's, or anyone else's product. Selling knowledge to your local businesses on how to better use the product and achieve their specific goals is a service not everyone can provide. TLDR - sell your knowledge and treat the product as a complimentary add-on. If you can help your customers improve their bottom line in a meaningful way, you will always have clients.