The first thing you should do is realize that not every "lost sale" is your fault. There are some people in this world who won't be willing to pay you, even if

The first thing you should do is realize that not every "lost sale" is your fault. There are some people in this world who won't be willing to pay you, even if that ends up costing them more in the long run. As far as what you have to offer that particular business, though? Does the online website builder he used provide customer support that's better than yours? Does it provide copy writing and editing for his basic pages and ongoing support for his blog? How about the e-commerce side, what percentage are they taking (and what would you be taking)? How much are they charging for the kind of long-term support you're offering? One other major place to focus: How long did it take him to build the site himself? Was it free, aside from time? Online builders are pretty slick nowadays, but I think that you're not fully automated out of the market just yet. The problem is, you can't beat free for some people. Even if a year down the road, five years down, they end up having laid out more time and lost more money on their "free" website, there are certain people in the world who'll always take the nominally free option.