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Mid size biz like the biz to biz approach. Agencies generally absorb a lot of the budget for creative directors, market research, etc and don’t leave a lot for
by honopu 8y ago
Mid size biz like the biz to biz approach. Agencies generally absorb a lot of the budget for creative directors, market research, etc and don’t leave a lot for actual development. Ideally you get in the position where you’re directly affecting income, that’s measured, by your efforts. That’s when you can charge based off of the value you’re providing, instead of an hourly rate.
- sixtypoundhound 8y agoI think a lot of mid-market web agencies suffer from this issue (going to one of my favorite patio11 articles): https://www.kalzumeus.com/2008/01/28/why-you-shouldnt-pay-any-seo-you-can-afford/ https://www.kalzumeus.com/2008/01/28/why-you-shouldnt-pay-an...