If you're a decent programmer, then use those strengths. As you say, web designers are ten a penny now and there are even drag-and-drop website builders like Sq

If you're a decent programmer, then use those strengths. As you say, web designers are ten a penny now and there are even drag-and-drop website builders like Squarespace and Wix. You need to go upmarket in terms of delivering value and consequently charging more for this extra value. Sit down with your prospective customer and learn more about his business. What are his pain points? Where and when does he earn most of his revenue, and from what type of clients? Can some of his processes be automated to save him money and bring in more revenue? That's where I think your focus should be.