Well that would imply that Steve has at least the common decency to keep up appearances of caring about customers/partners. Like others have said this is so rar

Well that would imply that Steve has at least the common decency to keep up appearances of caring about customers/partners. Like others have said this is so rare nowadays that it might as well be a black swan. And I'm talking from personal experience as customer and also as a professional who cares about users perception and who fails to understand why people keep on disrespecting people who feed them. The case here is - that Apples contrarian play at basically everything is drawing insane dividends. And its cheap to do (Apples bottom line is proof). So if Steve is sincere in his care or not - doesn't really matter. If people around you perceive your acts as genuine - then its genuine for all intents and purposes.