> Nike rival Adidas is pursuing the goal in a different way, using interwoven textiles and self-tightening weaves in its N3XT L3V3L basketball shoe. Emphasis m

> Nike rival Adidas is pursuing the goal in a different way, using interwoven textiles and self-tightening weaves in its N3XT L3V3L basketball shoe. Emphasis mine. People scoff at a phone-connected shoe (which actually sounds pretty useful for the pro basketball application as described), but I think we can all agree this is worse.