> none of these services allow for anonymous submission You're incorrect. At the company I work for, which is one of them mentioned in the article, a customer

> none of these services allow for anonymous submission You're incorrect. At the company I work for, which is one of them mentioned in the article, a customer pays for DNA sequencing and analysis. Who pays for it is often separate from who's being analysed. We often have customers who pay for products for their family, friends, or otherwise. The name on the DNA sample is not verified in any way shape or form (and how could we verify it beyond just billing information?) You can opt-in or opt-out of public matching. You can download your raw data anyway (GDPR requires this if you're an EU citizen). > should be a huge tell about their real motivations I would like it if you'd elaborate on this.