I assume that's instinctive camelCase[1] and/or exposure to a very large number of software packages and startups that do go for the ransom note look in their b

I assume that's instinctive camelCase[1] and/or exposure to a very large number of software packages and startups that do go for the ransom note look in their branding. 1: https://en.wikipedia.org/wiki/Camel_case https://en.wikipedia.org/wiki/Camel_case