this article is all over the place... - spent $100.000 on personal branding, but what was spent on building the instagram following and what was the ROI on tha

this article is all over the place... - spent $100.000 on personal branding, but what was spent on building the instagram following and what was the ROI on that part? - "If you wanna know how to get to a million followers, it’s not complicated." so why does he only has 118.000 followers? did he give up before reaching his goal? - "And guess what? Thanks to that exclusivity, he’s the most searched-for term. If you type “Seth” into Google, “Seth Godin” is the first search result. " first of all no he's not and second of all he's not in the suggestion list because he doesn't broadcast his mailing list. would have been nice to see some reasoning behind that statement. - "It cost me $1,000 to speak at All Thing Social Media Event or at Soho House on growth hacking. I was able to generate at least $10,000, in some cases even 100X on my spend." is part of the sentence is missing? how do you get 1000% ROI from such gigs? ramblings...