> CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model

> CEO and Co-founder of Neon Roots Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. This whole article seems like it lacks any concrete message. In the end, it feels like the writer is still trying sell himself to me. Which... I don't understand; what is so different about "personal branding" on social media, and spamming me with emails about your life and ventures?