it’s probably impossible for amazon to actually deliver cheaper rather than accounting for the costs in a way that might make it appear so. last-mile logistics

it’s probably impossible for amazon to actually deliver cheaper rather than accounting for the costs in a way that might make it appear so. last-mile logistics is expensive and can’t compare to the outsourced logistics model employed by traditional groceries. instead, amazon will rely on other revenue sources (e.g, manufacturer incentives) and shopper analytics to eke out slim margins on greater volumes (economies of scale and all that) that groceries will have trouble competing with.