I think it depends on what the business is that you're trying to grow. I am building my personal brand (23k followers on IG, almost 10k on YouTube) and I've fo

I think it depends on what the business is that you're trying to grow. I am building my personal brand (23k followers on IG, almost 10k on YouTube) and I've found it can bring business, if you sell the kind of thing the followers you attract are interested in. Right now I'm selling the books I wrote, and soon I'll add stickers, patches, T-Shirts and posters. Then I'll see what comes next. Will I earn $100k/year? Absolutely not. Will it grow into a nice side income that allows me to work full time less? I certainly think it will.