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It's interesting to read a blog post that I guess caters to some audience that is "in the know" with whatever this guy is doing because all I got was the messag
by kristiandupont 8y ago
It's interesting to read a blog post that I guess caters to some audience that is "in the know" with whatever this guy is doing because all I got was the message "Being an influencer is not the answer" where I am still left with "..to what?"
I am pretty sure I agree with the sentiment that he is reaching for but I have no idea what he was trying to achieve with his profile. But if he did indeed spend over $100k building it up, I guess it's a good thing that he finally decided to stop if it wasn't working!
- mi100hael 8y agoThere are a lot of people who believe that building a huge Instagram following is a core component to building businesses, especially in the fashion/fitness/lifestyle arenas. So much so that there are people out there calling themselves "entrepreneurs" who haven't actually done anything other than build a modest following and maybe hock someone else's brand to their followers in exchange for (maybe) a couple bucks. I think part of this belief comes because a few people like @christianguzmanfitness have managed to build a following of over 1 million people which has enabled them to sell a lot of their clothing and travel and buy expensive cars and such. But that's very much the exception and not the rule. I do think Ig can be a great tool to grow a brand on a shoestring budget, but I also agree with this article which challenges the all-to-popular notion that if you get a lot of followers on Ig you'll be rich and important.
- cooperadymas 8y agoWhich, when you put it this way, is not all that different than the current startup mentality of building an audience before you build your product.
- omouse 8y ago>There are a lot of people who believe that building a huge Instagram following is a core component to building businesses, especially in the fashion/fitness/lifestyle arenas Yep and they are the suckers in the game that are building up the network and network effects. If they sat down and tried to figure out the numbers, they would see that they need to aim for a decent-sized audience (10k followers? 100k followers?) that are actively interested in their Instagram posts and stories and will click through their profile to their website, links or email, or call or whatever. This is why it's so important to measure the full customer journey, not just the vanity metric of "1 follow = 1 win!". You aren't a winner till the money's in the bank.
- mromanuk 8y agoHe wanted to achieve business with it, I think it was pretty clear in the article.