Currently the problem arises if the reviews are owned and hosted by the company in question. You can find tons of complains about the quality of Amazon product

Currently the problem arises if the reviews are owned and hosted by the company in question. You can find tons of complains about the quality of Amazon products. And now there is a need for external tools like fakespot.com to find fake reviews. It wouldn't have taken Amazon much to build a similar service. The amazing thing about smaller markets like Wag and Rover is that even if there are negative reviews you are not going to find them. There will be tons of 4-5 rated walkers but you will be hard pressed to find people who are rated 2-3. The reason being that customers don't want 2-3 rated walkers and it is in the interest of the company to show all high rated walkers.