I think fulfillment is a big part of it. Knowing that your work actually means something, that you're not just making people click more of your companies manipu

I think fulfillment is a big part of it. Knowing that your work actually means something, that you're not just making people click more of your companies manipulating & intrusive ads and that you're not just implementing a done ad nauseam CRUD app or whatever, but instead contributing to something new & potentially revolutionizing can be a big incentive.