IMO, I want everything is not really a category. The Apple Watch certainly skimps on Battery life and can feel unwieldy to wear. It in many ways, falls square

IMO, I want everything is not really a category. The Apple Watch certainly skimps on Battery life and can feel unwieldy to wear. It in many ways, falls squarely into #1. It not being too shabby at #2 and #3 makes Apple Watch 4 the best smart watch on the market, but that is not why it sells. Apple commands a SUPREME-esque brand value and the first couple of Apple Watch versions sold in millions despite being a clear #1 type of smart watch. ie. a fashion accessory.