Lego bricks are an example of a product that has the market advantages of popular with both children and adults (as parents, nostalgia) that is also a durable g

Lego bricks are an example of a product that has the market advantages of popular with both children and adults (as parents, nostalgia) that is also a durable good[1]. Purchasing new bricks today is a lot easier to justify with the knowledge that can be used with the bricks purchased 20 years ago thanks to their durability and backwards compatibility. While planned obsolescence can be profitable, durability reduces sales friction. [1] https://en.wikipedia.org/wiki/Durable_good https://en.wikipedia.org/wiki/Durable_good