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I'm not sure anyone is fooled by the "It's cheaper" - but there are a lot of us who will pay a reasonable premium to not have to go to the store and deal with
by lsc 8y ago
I'm not sure anyone is fooled by the "It's cheaper" - but there are a lot of us who will pay a reasonable premium to not have to go to the store and deal with salespeople in person, and personally... I think that's a reasonable luxury to buy?
I mean, even if salespeople weren't... salespeople, it's still often a good several hours of time during business hours to drive to the store that has the thing you want, and I personally have a really hard time telling you how much I will like a mattress without sleeping on it for a week, anyhow, so I don't feel like I'm getting any value out of shopping in person.
- JohnFen 8y ago> there are a lot of us who will pay a reasonable premium to not have to go to the store and deal with salespeople in person Indeed. I really hate talking to salespeople, and tend to avoid going to stores where that's mandatory.
- pathartl 8y agoI like to shop online and stay out of stores partly due to the time savings, but also because of anxiety. I agree that buying online is a luxury and a reasonable premium is attached to that, but I disagree that the price should be comparable to in-store. For a company that is essentially the manufacturer and retailer, there should be quite a bit of overhead removed for them. I'm really disliking this trend where ecommerce-based manu-tailers are seen as premium brands and can increase their margins more than the other guys and make hand over fist. To me, it's even worse than slimy car dealers or furniture stores.
- lsc 8y agoNote, walmart has a wide selection of extremely cheap mail-order mattresses. No idea if they are any good, but if you are looking to save money on a mattress, it's probably worth doing some research.
- michaelmrose 8y agoWhat makes you think that the degree of overhead is directly related to the price? The price is what the market will bear.