Google doesn't need to be stopped, a lot of innovation is happening there. It just has to be more profitable to care about the users of the services than about

Google doesn't need to be stopped, a lot of innovation is happening there. It just has to be more profitable to care about the users of the services than about the business-clients of Google. If privacy of end users would be a core business instead of selling data there would be no problem. Sadly I don't have any glimpse of an idea how that could be happening. The world is complicated and every little piece that makes interacting with the world more convenient is welcome. Google is convenient, so nobody[1] gives a damn about their data. I use DDG for 90% of my searches, no complaints from my side. [1] some do, but since many people Diabetes 2 can't be convinced for a more healthy life style, what do you really expect from others if consequences of habits are not even directly visible...