> Why must everything be a "company" killer? I wonder if it's the fact that... 1. ...the current idea of superiority is absolute domination on the market (see

> Why must everything be a "company" killer? I wonder if it's the fact that... 1. ...the current idea of superiority is absolute domination on the market (see: monopoly), 2. ...the age we live in promotes being only the BEST and the most AWESOME, without ever giving chance to the average and the mildly-good, which may not shine as brightly but does its job well, 3. ...there's unduly competition on the market – not just your healthy capitalist "We sell better 'cause we make better products, so step aside", but something more antagonistic on a more... personal? level, or all of it, to some degree. I could be biased on number three, given that I'm quite sensitive to antagonism in general. It does seem to me that, while there's no malvertisement (no one's saying "My competitors are shit, we're light-years ahead"), everyone seems to try and trump others in spirit. Nah, probably not.