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Why do companies insist on rebranding every few years? Is it just to keep the in house design team busy? The old logo was memorable and has established Slack as
by Karupan 8y ago
Why do companies insist on rebranding every few years? Is it just to keep the in house design team busy? The old logo was memorable and has established Slack as a recognisable brand. Why change it when there is no shift in direction of the company or product?
- omouse 8y ago>Is it just to keep the in house design team busy? Yes, that's essentially it. Most projects are make-work to some extent when you're paying for people's time in monthly or yearly increments.