It's the same in New Zealand, where the Ford Ranger and Toyota Hilux are the two best selling vehicles. There are far more compact cars sold than pickup trucks

It's the same in New Zealand, where the Ford Ranger and Toyota Hilux are the two best selling vehicles. There are far more compact cars sold than pickup trucks, it's just that most manufacturers only offer one model of pickup truck, and often offer several similar models of compact cars, hatchbacks, sedans, and SUVs. In NZ, Ford offers 3 different small passenger cars and 4 different SUVs, but only one pickup [1]. Toyota is much the same. [1] https://www.ford.co.nz/all/ https://www.ford.co.nz/all/