Critical detail beneath the fold: > The research is based on a survey of creators for thousands of Kickstarter projects between 2009 and May 2015. It would be

Critical detail beneath the fold: > The research is based on a survey of creators for thousands of Kickstarter projects between 2009 and May 2015. It would be crazy to generalize from this to most VC-backed (or seeking) businesses... and another thing still to compare the massively larger set of small businesses started by individuals without major external funding. Different kinds of firms face incredibly different pressures and failure modes at every stage.