Targeted ads are almost universally pretty terrible. My reaction to seeing a targeted ad usually falls into one of these categories: - I already bought that re

Targeted ads are almost universally pretty terrible. My reaction to seeing a targeted ad usually falls into one of these categories: - I already bought that recently, why would I need another one? - I already decided which variety of thing you're showing me I will buy, this ad isn't helpful to me. - Why are you spying on me? That's creepy, I'm not going to click that ad even if it was exactly the thing I wanted to buy right now. I expect that this experience isn't extraordinarily unique. Having less targeted ads is actually somewhat helpful because it maintains the pretense that ad companies aren't spying on you constantly.