> The narrative we are lead to believe is that the user will be thankful to get the information it needs surfaced right in front of them. This is not the point

> The narrative we are lead to believe is that the user will be thankful to get the information it needs surfaced right in front of them. This is not the point of advertising at all. You’re operating on incorrect assumptions. There are many different objectives of advertising. Imagine you’re in market for a vacuum. You might only be aware of a few brands, so other brands need to advertise so you become aware of their product. You may have forgotten about a brand that you previously liked, so they advertise. You might be considering one vacuum, but are potentially open to spending more on a premium model. You might be doubting the trustworthiness of a brand, until you seen them advertising on NYT. You might also need a new broom if you’re buying a new vacuum. What about this new product I invented, scented bags. How am I supposed to inform you about those?