Combined with another HNer's comment that 3/4ths of Wired's readership is male...well, you're selling to male geeks. So putting Will Wright on the cover of Wire

Combined with another HNer's comment that 3/4ths of Wired's readership is male...well, you're selling to male geeks. So putting Will Wright on the cover of Wired is like putting Jon Hamm on the cover of GQ. (can't believe I made this comparison...)