It sounds like you're being hit with a retargeting ads (you look at a fridge, and then suddenly the entire internet showing you fridges from that, or related, r

It sounds like you're being hit with a retargeting ads (you look at a fridge, and then suddenly the entire internet showing you fridges from that, or related, retailers). Retargeting is considered to be a pretty efficient ad spend. Though sometimes I do wonder if the numbers are inflated by people like me: I'll tend to look at an item, throw it in the back of my mind, and purchase weeks/months later after some consideration. It's a longstanding habit, and I block the very vast majority of ads -- so retargeting doesn't factor in as far as I'm aware.