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I keep seeing the same ad over and over again even though I'm clearly not interested. The variety that I see is really narrow. Wouldn't it be better to give peo

• thomasmeeks 8y ago
  It sounds like you're being hit with a retargeting ads (you look at a fridge, and then suddenly the entire internet showing you fridges from that, or related, retailers). Retargeting is considered to be a pretty efficient ad spend. Though sometimes I do wonder if the numbers are inflated by people like me: I'll tend to look at an item, throw it in the back of my mind, and purchase weeks/months later after some consideration. It's a longstanding habit, and I block the very vast majority of ads -- so retargeting doesn't factor in as far as I'm aware.