going through a "rebrand" is not something most companies undertake lightly. > I'm reminded of the Philip Morris rebrand to Altria IIRC that rebrand was done

going through a "rebrand" is not something most companies undertake lightly. > I'm reminded of the Philip Morris rebrand to Altria IIRC that rebrand was done to distance the company from cancerous associations with the name "Philip Morris", whereas the only reason I can think of for Slack to do this now is to give them a quick short-term publicity boost to make them more relevant to "retail investors" -- that is, this corroborates rumors of a public offering later this year, and imho means that it's going to happen sooner rather than later.