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Yet at the same time, some of the logos in the Slack work are really bad. https://pentagram-production.imgix.net/618d5092-a542-4dae-bd27-a3afb4bcc12d/mb_slack_
by giarc 8y ago
Yet at the same time, some of the logos in the Slack work are really bad.
https://pentagram-production.imgix.net/618d5092-a542-4dae-bd27-a3afb4bcc12d/mb_slack_04.jpg?w=2000&fm=jpg&q=70&auto=format https://pentagram-production.imgix.net/618d5092-a542-4dae-bd...
One is just colons added to the name and the wave emoji. The one beside it looks like it's from a 1997 tech company. The whole bottom row seems like it should be titled "We created these to show what not to do."
- rahkiin 8y agoWith these I always feel like they just made some shitty ones after the job was finished just for the ‘look we did a whole design and thought out of the box’ articles like these
- blotter_paper 8y agoMore likely, they had a pile of shitty drafts that they cleaned up slightly for the same purpose. In a process like this, a pile of shitty drafts is pretty much a given. You're exploring a range of possibilities, and if you're too self-critical during brainstorming you might not sketch out the draft that becomes your best submittal.
- Scown 8y agoClassic agency tactic, pitch two good ideas and eight bad ones... Client gets the illusion of choice and the agency gets creative control.