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What do you think it cost to get this slack logo designed from a company that prestigious? I see they also did rolls royce
by Exuma 8y ago
What do you think it cost to get this slack logo designed from a company that prestigious? I see they also did rolls royce
- teej 8y ago$100-250k range given this includes logo, brand identity, motion design, comprehensive visual design system.
- i386 8y agobased on my experience a corporate rebrand is the US is closer to $500k
- acdha 8y agoFrom a big-name shop like Pentagram? I'd expect that to be higher.
- ryanSrich 8y agoNo. It'd be closer to $1m.
- enra 8y agoSeconded. In these type of high visibility projects and prestigious consulting companies usually charge in hundreds of thousands and in millions for a single deliverable (narrative document, logo, brand). The whole process might months to a year with several people involved from the agency.
- peetahb 8y agoAnywhere from $100k to $1m; their partner Michael Beirut was involved, so I would guess it's on the higher end of the scale.
- FormerNYer 8y agoA partner is involved in every Pentagram engagement though. Pentagram is not really like a huge Landor-esque firm, it's basically a series of small design consultancies each led by a partner that are loosely tied together. So anything that Pentagram is gonna do, at least one of the partners has to get behind it. In some ways I guess that makes it very loosely like a VC fund.
- 52-6F-62 8y agoAnd ABB— that logo has been burned into my brain