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In other words: targeted advertising is about making ads cheeper for advertisers, whereas the traditional assumption is that the real estate is valuable and des
by redwall_hp 8y ago
In other words: targeted advertising is about making ads cheeper for advertisers, whereas the traditional assumption is that the real estate is valuable and desirable. e.g. companies want their ads in the New York Times or the Superbowl. Targeted advertising is a way of spreading ad dollars out more, which ultimately is detrimental to large publishers as well as being unethical on the data harvesting side. (I choose to adhere to the ACM's guideline that collecting personal information without informed consent is unethical.)
- FakeComments 8y agoIt’s actually about raising the price for advertisers: Instead of only political books being able to advertise on that page, they’re bidding against beef jerky and cars and so on. This raises the price for the ad slot by creating (false) demand. Without those out-of-place, targeted ads there would be less demand for every ad slot, and people could bid less for them.
- btilly 8y agoIn theory it can go either way. If you can target ads better to get more return per money spent, then it is worthwhile to spend more on advertising. In the end more on advertising is going to result in more money to publishers.