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"Agents are entrenched, and they will put up a damn good fight to protect their margins" is how I read this. Also this is a PR move for Zillow to tell agents t
by hkmurakami 8y ago
"Agents are entrenched, and they will put up a damn good fight to protect their margins" is how I read this.
Also this is a PR move for Zillow to tell agents that they're on their side.
- nkozyra 8y ago> Also this is a PR move for Zillow to tell agents that they're on their side. And more likely that they have something in the pipeline intended to do that exact type of disruption.
- matart 8y agoOr a competitor does and they are getting the agents on their side
- deleted 8y ago[deleted]
- linsomniac 8y agoNote that this is a 6 year old article. So we really should be discussing how that PR move worked for them. :-) Also note that a lot of agents, at least in our area, HATE Zillow. I guess I haven't been to a Realtor conference in a couple years, but there were well-attended talks about "how to keep your property out of Zillow". Some Realtors wanted to work with Zillow, but quite a few were trying to keep Zillow out.